World of Wedgwood

Nestled in the picturesque Staffordshire countryside, World of Wedgwood stands as the vibrant home of one of Stoke-on-Trent’s most prestigious and globally respected brands: Wedgwood. This gold award winning destination brings together centuries of craftsmanship, design excellence, and innovation, offering visitors an immersive journey into the artistry and legacy that shaped an icon of British ceramics. It is also home to the acclaimed V&A Wedgwood Collection, home to the UNESCO-recognised Wedgwood archive.

Guests can explore the Creative Studios, where hands-on sessions allow them to craft their own ceramics and experiment with traditional techniques in a contemporary setting. For those intrigued by the processes behind Wedgwood’s renowned craftsmanship, the Wedgwood Factory Tour provides a rare behind-the-scenes glimpse into modern production and the skilled artisans who continue the brand’s legacy. Complementing this is the V&A Wedgwood Collection Tour, where stories of design heritage come to life through remarkable objects, archives, and exhibits.

Visitors can indulge in the elegance of a traditional Wedgwood Afternoon Tea, served on Wedgwood fine bone china, or explore thoughtfully curated retail spaces offering Wedgwood collections, gifts, and locally inspired products. The destination is also enriched by partners: Lunar, offering an elevated modern dining experience rooted in Staffordshire’s culinary heritage, and Sixtowns Gin Distillery and Bar, where guests can enjoy expertly crafted local spirits in a refined, contemporary atmosphere.