After a prolonged period of repeated ownership changes, underinvestment and neglect, a group of Herefordshire investors came together in mid-2018 to acquire and refurbish the Green Dragon Hotel, to honour its remarkable history and to create a platform for Herefordshire’s thriving independent food and drink producers.
The hotel’s new Managing Director, Julian Vaughan, spoke for the group:
“Sitting in the heart of Hereford’s medieval city, we hope that a revitalised Dragon will be a catalyst for the development of a highly distinctive food and drink quarter, celebrating our county’s rich agricultural tradition, transforming the immediate public realm and creating a magnet for visitors from far and wide.
Farming has been central to Herefordshire’s economy for 5,000 years. It is known the world over for its beef and for its cider. Now, a new generation of passionate producers and entrepreneurs are working together to build on that precious heritage and to create a self-sustaining and increasingly diverse ecosystem, ranging from vodka to artisan cheese, handmade scotch eggs to soft fruit, vegan wine to award-winning sour-dough bread – and, of course, an extraordinary range of wonderful, wonderful ciders. At its heart, this ambition is based on the recognition that we live in one of the most beautiful and historic parts of Britain and that we are delighted to offer all of our visitors a very warm Herefordshire welcome”.
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